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Methodology
focusing on defining and achieving client´s goals
We
solve concrete tasks directly. In complex matters we prefer to work
based on a methodology focusing the objectives of the client. In order
to clarify the business purposes of communication, shape measurable
communication objectives and align communication strategy to the overall
business/and or ideological objectives.
The
methodology involves:
(1)
defining objectives
(2)
analyzing status (why are there communcation needs?)
(3)
indentifiing and giving priority to challenges and options
(4)
estimating ressources
(5)
launching and adapting ideas
(6)
accomplishing plans, solutions and initiatives
(7)
measuring and evaluating results
In
the work we often experience that phases 5 and 6 get most concern. May
be because these phases represent a palpable and creative process. They
are fun and spectacular and easier to relate to and make opinions about.
The work in these phases are very important to realise the final
objectives.
   
We
like to job in phase 5 and 6, but will emphasize the importance of the
work in the preceding phases to make clear premises for the creative
work. It is these premises which decide if an elegant printed matter, a
flamboyant brochure or website, a striking formulation - or a total
communication programme - are suitable, though the creative solution
itself is shining. This is why we together with our clients focus on the
fundamental conditions before we start on the fun part.
The
methodology represents a procedure which is proven to contribute to
effective and good decisions in communication tasks. It make clear the
context the communication objectives are a part of, and contribute to
cost-effective solutions.
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